Depending on location within the site, tone and voice may vary. However, we're consistently friendly, smiley, conversational, easy and accessible.

The Home Page

The Home Page generally features the current promotion.
Language and tone would follow that of the promotion.

Food – the Full Menu

Language/tone – friendly, accessible, bold and full of flavor.

  • Sandwiches
  • Chicken
  • Breakfast
  • Salads
  • Snacks & Sides
  • Beverages
  • McCafé
  • Desserts & Shakes
  • Dollar Menu
  • Extra Value Meals
  • Happy Meals
  • Mighty Kids Meals


Language/tone: Conversational, expert advice from our registered dieticians.

  • Kids Nutrition
  • Balancing Busy Lives

See What We're Made Of

Language/tone: Friendly, conversational, open and honest.

  • Inside Our Kitchens
  • Meet Our Suppliers
  • Moms' Quality Correspondents
  • Your Questions Answered

Trends & Innovations

Language/tone: fun, friendly, behind the scenes with our experts.

  • Chef Dan Coudreaut
  • Barbara Booth

Our Story

Language/tone: Transparent, open communication, with a focus on matters of historical and ethical concern.

  • History
  • Leadership
  • Our Communities
  • Values in Action


Language/tone: Young, fun and friendly. Easy to relate, welcoming.

  • Working Here
  • Training & Education
  • Benefits
  • People We Believe In


Language/tone: Conversational and factual. Providing desired information fast.

  • Wi-Fi
  • Arch Card
  • PlayPlace & Parties

Restaurant Locator

Language/tone: Conversational and factual. Providing desired information fast.

Search Page

Language/tone: Functional and friendly.

Contact Us

Language/tone: Accessible and welcoming.