Imagery

Review all necessary guidelines for food photography and learn more about selecting lifestyle shots for your article page.

Food Photography

Food photography is the hero of the site, so we treat it exactly the same throughout. Products are shot with consistent light on a white background, to emphasize appetite appeal. We use two angles throughout the site for different purposes. The low angle shot is used mainly for product thumbnails and selective exploratory navigation devices, while the high angle is used for the product detail pages.



product shot examples

 

Lifestyle Shots

Lifestyle photography should evoke a sense of joy that reflects the overall brand. We use this imagery to add a layer of humanity and emotion to the content. Shots selected should look editorial in style (i.e., not too “stocky”) and should be cropped in interesting ways to add an artistic quality to the overall look.



lifestyle shot examples