Color Palette

The color palette introduced with the new McDonalds.com builds upon the existing brand colors, adding vibrancy and saturation to create more impact in the online space. This guide will cover existing standards, including the use of color as categorization for site sections.

Universal Color Scheme

The universal color scheme is used to reinforce the McDonald's brand. It represents the DNA of the brand and is incorporated into every major element and section throughout the site.

#BF0C0C               #FFCC00              #363636                #929292
Universal Red        Universal Yellow    Page Title              Intro Text

#BF0C0C               #F9F9F9-#EAEBED
Body Text               BG Gradient



Product Section Color Scheme

We have developed an extended the color palette to identify different product categories as well as add a sense of fun and enjoyment to the site.

#BF0C0C               #E76A05              #FFC600                #47BC00

#05007b                #9748A8                #2BB3F3               #865200


product