Introduction

Hello and welcome to the McDonalds.com Style Guide. Our goal is to make it as easy as possible for you to create site content or edit existing pages through these guidelines, templates, tips and tools.

Design Basics

Basic guiding principles for the McDonalds.com site.
Start here and learn the basics.

Typography

Typeface selection, colors, spacing and application.
Learn more about type styles


Layouts

Overall look at layout options for your content.
Choose a template

Voice

The importance of using an appropriate and consistent tone and voice in the copy
See when and where to use it

Downloads

From site templates to image assets, everything you’ll need to design within
our guidelines.
Get what you need

Imagery

Important principles for food and lifestyle images throughout the site.
Choose the right images

Color Palette

The website color palette and the color-coding process for each site section
and style.
Review basic color options

Organization

How to structure your content, and where to place it.
Learn more about the site

Content Types

Choose the one that's most compelling for the brand.
Find modules for different types of content

Contacts

Guidelines on getting your pages published, including legal and publishing approval.
Contact us