Hello and welcome to the McDonalds.com Style Guide. Our goal is to make it as easy as possible for you to create site content or edit existing pages through these guidelines, templates, tips and tools.
Basic guiding principles for the McDonalds.com site.
Start here and learn the basics.
Typeface selection, colors, spacing and application.
Learn more about type styles
Overall look at layout options for your content.
Choose a template
The importance of using an appropriate and consistent tone and voice in the copy
See when and where to use it
From site templates to image assets, everything you’ll need to design within
Get what you need
Important principles for food and lifestyle images throughout the site.
Choose the right images
The website color palette and the color-coding process for each site section
Review basic color options
How to structure your content, and where to place it.
Learn more about the site
Choose the one that's most compelling for the brand.
Find modules for different types of content
Guidelines on getting your pages published, including legal and publishing approval.