Hello and welcome to the Style Guide. Our goal is to make it as easy as possible for you to create site content or edit existing pages through these guidelines, templates, tips and tools.

Design Basics

Basic guiding principles for the site.
Start here and learn the basics.


Typeface selection, colors, spacing and application.
Learn more about type styles


Overall look at layout options for your content.
Choose a template


The importance of using an appropriate and consistent tone and voice in the copy
See when and where to use it


From site templates to image assets, everything you’ll need to design within
our guidelines.
Get what you need


Important principles for food and lifestyle images throughout the site.
Choose the right images

Color Palette

The website color palette and the color-coding process for each site section
and style.
Review basic color options


How to structure your content, and where to place it.
Learn more about the site

Content Types

Choose the one that's most compelling for the brand.
Find modules for different types of content


Guidelines on getting your pages published, including legal and publishing approval.
Contact us