ARS
Designer
Kenmore had a new tagline, "Tested For Living" and this styleguide was created to document the guidelines for the brand so all future campaigns and deliverables for web, mobile, print, tv, photography, etc are all branded. There were several other previous styleguides for sub brands like the badges, 100 year seal, etc and this guide was meant to clean up all documents and have a one stop reference for the entire brand. So there are about 75 pages total. I did the design for this document while at ARS. I also created UI element libraries and all assets, colors, fonts are in a central accessible place on the server.
Freelance UX Designer
I designed the UI/UX for Gather, a mobile app for a start-up company that aims to help diabetes patients.
Self initiated project by me. I'm working on creating a new social chat world.
ARS
UX Designer
This is a prototype for a kiosk in the Creation Station in Times Square, NY. Basically, it allows people to buy custom merchandise such as iphone case, t-shirts, mugs, etc with a personalized name. I did the UX and design.
Freelance Designer
Event conference design for Greater China Business Conference 2013. Last year I was recommended by a friend to do their conference design and website and this year I was asked again to collaborate. I designed everything from website, t-shirt, banners, letters, program, etc.
LAUNCH
ARS
UX Designer
Kenmore recently launched a few appliances capitalizing on the big capacity that is unmatched by other competitors. (laundry, dishwasher and refridgerators) This microsite was to promote the new appliances in an experiential way. The concept is "BIG"–so big, in fact, that we can't fit it all in the site!
LAUNCH
Freelance Designer
After working on SimpleNight I got recommended to another client, Association Media Partners, and was asked to work on a presentation (Keynote and Powerpoint) for HIMSS who was presenting to IBM.
Freelance Art Director
I was hired as a freelance art director at Motorola Mobility and worked on concepting for the new website redesign, as well as other pages. I helped with facebook, banners and microsite campaigns.
Design Kitchen
Freelance Sr. Designer
Standard and Rich media banner designs for HP ENVY
Freelance project (design, UX, development)
Bathing Beauty is a designer swimsuit shop in Australia. I designed and developed the site using Prestashop's ecommerce solution.
LAUNCH
Freelance project (flash development+design)
This is my first kiosk application I designed and built for the New York Gateway Center. The kiosk mainly served as an informational app for tourists, displaying events and activities around New York.
Tribal DDB
Art Direction
Dollar Menu offers $1 options for a variety of McDonald's breakfast and rest of day foods. Thus the main campaign messaging revolved around how "smart" you are for choosing the Dollar Menu. We concepted a Dollar Menu University where users can play brain games that will test their smartness. I did the art direction for this campaign.
Tribal DDB
Art Direction
McDonald's is trying to introduce more healthier menu items and Wholesome Breakfast offers breakfast for 300 calories or less. This is one earlier concept I designed which focuses on the morning aspect-giving users tools they can benefit from in the morning while also promoting Wholesome Breakfast.
Tribal DDB
Art Direction
MONOPOLY is the biggest prize incentive campaign played at McDonald's. I helped with the art direction. We covered everything from landing pages and banner ads (standard and rich), facebook, and iads. One early rich media banner concept was to use a webcam that would show an augmented reality of the prize envisioned ie. Beaches vacation.
Tribal DDB
Art Direction
This is a standard banner concept I designed for the Shakes campaign. The TV spot was based on two young adults flirting, so I played with the straws to convey the same feeling of sharing and love.
Tribal DDB
Art Direction
McCafé's new Caramel Mocha came out last winter. I did the art direction and Flash development for this campaign. We covered everything from landing page, banner ads, facebook app, etc. The facebook app allowed users to send an ecard with a caramel drizzled message to their friends.
Tribal DDB
Design
I helped with the styleguide for McDonalds.com which defined the overall look and feel, photography, typography and color. This standard was used internationally.
LAUNCH
Freelance UX Designer
I was hired to design the banner ads (static) for tieks. (160x600, 300x250 and 728x90)
Xeno Media
Design+flash development
Hyde Park is a brochure site made interactive for tourists and people who are visiting the University of Chicago area. I developed this site in Flash AS3.0. The site is packed with some papervision, sound, deep level content (XML) and custom google map api.
LAUNCH
Laughlin Constables
Design+flash development
I developed this microsite in AS3.0, Gaia framework and XML. This was an educational site informing people about h1n1 flu virus and how kleenex can help kill 99% bacteria.
student work
I enjoy playing with processing and flash math creative. This was one experiment I did with processing at UIC.
